20 Fantastic Usability & Conversion Analysis Tools

Once you’ve built or designed a website, it’s absolutely vital that you perform some degree of usability testing to ensure that it’s functioning as it should. Analyzing conversion rates (the percentage of visitors to your site who perform a desired action) is also a must.

Usability and conversion rates are inextricably linked. If customers are confused, bored or unmotivated by any aspect of your site, you’re going to find it much more difficult to get them to do what you want, whether that’s buy a product, fill out a form or join a mailing list.

Usability and conversion analysis tools, such as the examples listed below, will help you design or redesign your site to make it easy and enjoyable for visitors to navigate around. Such tools can be expensive, but they needn’t be. Amongst the pricier ones below you’ll find many that are cheap or completely free to use.

Don’t feel as though you need to test on hundreds of people, running tests on just five participants can be enough to provide statistically sound results. It’s all about choosing the tools that are best suited to your specific needs and, of course, your budget.

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